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Feasibility Study: Is it time to Re-brand

Re-branding is a complex process with serious risks. As the result of a re-branding campaign, customers could become confused or alienated and sales could drop. Consequently, this will harm the brand’s pricing position and market share. Therefore, the decision to…
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Point of Sale Systems: The Pros and Cons

Running a company means having access to as much information as possible. A point-of-sale (POS) system makes it easier to gain insights and make changes based on a wealth of available data. Increased business intelligence capabilities may allow a company…
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Print Marketing Tactics that Increase Brand Awareness

First things first, get past the “all or nothing” approach to marketing that’s often pushed by energetic marketing execs with visions of all things digital. While there are many wonderful things about reaching out to customers online, print marketing tactics…
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How to Make Money Off Old Tech Devices

Old tech isn’t really old. Just because you don’t use it anymore doesn’t mean it’s a complete goner. Most tech still has value. You never know how valuable it may be to someone across the world. Here are some tips…
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Understanding Your Title loan.

The cash has all run out, and you need some more before payday. You have heard about title loans, but have never checked them out. Now you are considering getting one. In order to make sure you understand how a…
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How a CPA Can Save You Money Throughout the Years

When the time comes to deal with the tax man, there are many people who believe that doing things by themselves or by purchasing easy-to-use software is a sufficient way to handle this issue. That might save some money at…
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Disney’s Parks Plan for Star Wars Expansion

Following their acquisition of Lucasfilm in 2012, Disney has been slowly ramping up their stake in the Star Wars franchise. With the impending release of Star Wars Episode 7 getting ever closer, things are really starting to pick up. At…
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