Making money on the internet isn’t as easy as it seems. You can’t simply create a website and expect it to begin producing revenue on its own. However, if your site produces actual organic traffic, you have a much better chance. Organic traffic is traffic to a website that wasn’t paid for and occurs through a search engine. Below are eight methods you can use to increase your website’s organic traffic.
1. Choose the Right Keywords
To obtain organic traffic, you need to focus your efforts on keywords that a person interested in your products or services would likely use in a search engine to find you. Try to produce a list of about five to ten keywords to focus on. Also consider phrases with those keywords people are likely to use in search engines.
2. Use SEO
Once you have decided on your keywords, you need to make sure your website is search engine optimized for those terms you have chosen. Add those keywords to your website content as well as page titles. However, avoid “keyword stuffing.” Using keywords too often can lead to your website being punished by search engine algorithms.
3. Consider Long Tail Keywords
You should also consider long tail keywords. Instead of only using short keyword phrases like “dog kennel,” also consider longer ones like “cheap dog kennel in Atlanta Georgia.” Long tail keywords can produce more accurate results for consumers and less competition for websites.
4. Start a Blog
To drive organic traffic to your website, you are going to need content. One of the easiest ways to create content is by starting a blog. Blog about topics related to your products and services and make sure to include your keywords and keyword phrases lightly peppered throughout. Blogging itself can also be quite profitable as demonstrated by a story in Forbes about a blogger who made $1 million in just three years.
5. Try to Provide Quality Content
However, you also need to create content that is compelling to your audience. If you don’t, this can result in high bounce rates in which people immediately leave a page after viewing it. This of course means you won’t be able to sell anything.
6. Localize Your Content
Unless you are a big national chain, most brick and mortar locations are playing to a very local audience. If your website is for a business that targets customers in a specific area, certainly try to focus both your content and your keywords in on that city or town
7. Integrate Social Media
Social media has been one of the biggest forces in internet traffic for quite some time now. According to CNBC, Twitter has 300 million users and Instagram has 400 million. The major search engines like Google have begun taking this into account. One way to increase your presence on the major search engines is by having fairly active social media accounts.
8. Follow the Rules
While you should certainly try to actively optimize your website for better search engine results, don’t take short cuts like advertising non-existent content or spamming your web pages with too many keywords. Your website could end up being delisted from search engine results for an extended period of time.